The pay off

BBVA’s reinvented sales model is having a massive, positive impact—including a cost-to-income ratio reduction of 41.7%, one of the best among European banks. It’s also helping the bank expand its footprint in specific countries and regions. For instance, in Italy, BBVA opened in new markets with a full digital value proposition that inspired 130,000 new customers to join in the first year alone—a figure which has risen to more than 450,000 in the time since.

Today, with the tools and talent to support continuous reinvention, BBVA can continue to reimagine what’s possible, driving breakthrough experiences that attract and delight customers and add real value.